March 29, 2022: “The Surprising Habits of Original Thinkers”

What makes an experience unforgettable? Restaurateur Will Guidara’s life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing this kind of “unreasonable hospitality” full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection – no matter what business you’re in.


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Featured Talk From TEDxMidAtalantic 2019: UNBREAKABLE


Recent Events:

TEDxMidAtlantic 2020 Live Events

TEDxMidAtlantic 2019: Unbreakable

TEDxMidAtlantic Adventure: State Department

TEDxMidAtlantic 2017: Superpowers

TEDxMidAtlantic Salon: Disruption

From TEDxMidAtlantic 2017: SUPERPOWERS


TEDxMidAtlantic celebrates the power of ideas
to positively change the world.
We aim to build community by bringing together
like-minded people who believe in this mission.


From TEDxMidAtalantic 2012: BE FEARLESS


TED conferences bring together the world’s leading thinkers and doers for a series of talks, presentations and performances. TED events have been called “The ultimate brain spa,” “Davos for optimists” and “A journey into the future, in the company of those creating it.”

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